Bring On The Bike Rental Revolution

From Spiegel Online International:
“A growing number of cities are setting up self-service rental bike schemes. A French advertising company has hit upon the most simple scheme, one that has won over thousands of Parisians and is now being exported across the world.
Chicago is interested, and so is Moscow. Geneva and Sydney are in negotiations, and the mayor of London has called by twice. All eyes are on Paris. But what is the big attraction? It’s a brand new model of bicycle, one that can be seen teeming through the streets by the thousands, all the same chic silver-gray, with a dolphin-like design. And they are all rented.Paris has suddenly become the world capital of bike rentals. Nowhere else in the world has quite so many rental bikes standing at the ready: there will soon be over 20,000. And the fleet is really being put to use: commuters pedal from the Metro to the office, managers pop out in their lunch breaks to pick up groceries, tourists zigzag in every direction. More than six million rides have been clocked up in just three months — there is hardly a faster way to get through the legendary tangle of the French capital.”

The French are calling it “Velo’rution”!

Dig it.

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